/ Podcast

Heresy E13: Munyaradiz Hoto on Operationalising Your Messaging

On this episode, Dimitar is joined by fellow London Revenue Collective teammate, Munyaradiz Hoto (Director of Digital Marketing at Foundry).

Tune in to hear Munya's crash course on how to operationalise your message. Topics covered include:

  • Why the way you've been taught how to qualify prospects is totally wrong
  • Why you almost never lose deals in a competitive bake-off
  • How to help your prospects discover their "undiscovered needs"
  • How to destabilise "preference stability" and displace existing solutions
  • How to address prospects concerns and handle objections around "anticipated regret"

This is an absolute MUST-listen for all individual contributors, managers and execs!