Sales 4 Psychological Techniques to Make Cold Email A Little Bit Warmer Here are a few ways you can use psychology and knowledge together for much more effective cold emails. Not only will these ideas make your emails better today, but after May 25, they might be your only hope!
Closing Words Closing Words: Luke Jermyn from Pact Coffee Our aim at Heresy is to fix sales. Part of our vision is being more transparent and sharing knowledge with teammates and the wider sales community. Closing Words is a series of short interviews with top-performing salespeople
Podcast Heresy E7 - Tom Castley, VP Account Management EMEA @Apptio on selling disruptive technology In this episode of the Heresy podcast, Dimitar speaks to Tom Castley, Regional VP Account Management at Apptio. This is a MUST-listen to episode for any startup founder or individual sales contributor. It's
Sales Leadership Prove, Understand, Scale: Stack Overflow's 3 Phases of Building a Sales Team Sales should be all about the team working together towards a common goal. We've talked about how Agile teams work together, but what is your common goal? The simplistic answer is selling more, but that answer doesn't help your team.
Closing Words Closing Words: Alexa Battista from Trello at Atlassian It's Alexa Battista from Trello's turn in the Closing Words hot seat. Alexa has worked in sales and marketing since graduating from NYU in 2008. She's spent the last three years at Trello
Agile Sales Taking Back Control of Sales A great salesperson is the most knowledgeable member of your team. They know everything about your customers, everything about your product, everything about your company. Learn how to help them thrive.
Sales Management Are you tracking the 5 critical metrics for high performing sales teams? No two sales teams are the same and they all need managing differently. However, keeping an eye on these metrics should put you in good stead to help your team perform at their best.
Agile Sales Team of Teams: What an Agile Sales Team Looks Like In most sales teams, team dynamic is badly damaged. Learn how to make your sales team happier and more successful the agile way.
Closing Words Closing Words: Aidan Kessell from ExpoCart Our aim at Heresy is to fix sales. Part of our vision is being more transparent and sharing knowledge with teammates and the wider sales community. Closing Words is a series of short
Podcast Heresy podcast 5: James Parton, Former Head of Europe @ Twilio on developer-led sales In this episode of the Heresy podcast I talk to James Parton, the former Director of Europe for Twilio. James and I compare notes on our experience being the first European employee for
Podcast Heresy podcast 4: Terry Russell, Sales Coach @ JustEat & Funding Circle on scaling sales A couple of months ago I sat down with Terry Russell to talk about all things sales. Terry is an executive coach who’s worked with some of Europe’s best startups to
Heresy Announcing Badges: Game On! A couple of weeks ago we announced that we had raised a Seed round. We were featured on TechCrunch, which put Heresy on the radar for a lot of people. In fact, we
Sales Management Full-Stack vs Specialised Sales Team What is the difference between full-stack and specialised sales teams and why should you care? Read this article to find out.
Podcast Heresy podcast 3: Alan Kenny, GM Europe @ Mimecast on the sales lessons no one told you about Last month, on the Heresy podcast, I caught up with Alan Kenny, GM Europe at Mimecast. Mimecast is a cyber security company listed on the NASDAQ, that employs over 900 people. Tune in
Sales Sales as a Complex System — The importance of Micro vs Macro Sales Almost every organisation thinks of sales the wrong way. If you think of sales as a complex system, it will help you to improve performance and scaling will be a doddle. Learn more now.
Podcast Heresy podcast 2: Kristen Habacht, VP Sales @ Trello on growing a sales team Behind every great company, there’s a great sales team and behind every sales team, there’s a great sales leader. Last month I had the opportunity to talk to Kristen Habacht, VP
Heresy Why we are building Heresy It’s time to stop treating the symptoms and focus on the cause of the problem instead. I wrote a blogpost not too long ago, explaining where the name Heresy came from. In
Podcast Heresy podcast 1: Jeff Szczepanski, COO @ Stack Overflow on building a full-stack sales team A few months ago, I had the opportunity to catch up with Stack Overflow’s COO, Jeff Sczcepanksi. We discussed Stack Overflow’s “full-stack” sales model and gave listeners a 3-phase blueprint on
Sales The best kept secret in sales management — the burndown chart The burndown is the most powerful chart in sales. With a glance sales reps and managers can understand what they need to do to hit target. Learn more now!
Sales What I learned about sales from software engineering We’ve been working on Heresy full time only for a few months, but the idea of making sales more open and collaborative is something I have been obsessed with for quite a
Sales Using Agile to build & scale Sales — an interview for Notion Capital’s Podcast series Below is an interview I did with Paul Papadimitriou as part of Notion Capital’s Podcast series. It was a fun conversation, in which we talk about startups, my early steps in entrepreneurship,
Startup Do you really need a sales team? I joined Stack Overflow (SO) back in 2011 when the company employed only 2 sales people in New York City. SO now runs a sales machine of over 120 people spread across 3
